Perfected by Technology

TECHNOLOGY
COMES FIRST

Engineered from the ground up for a seamless experience, every time.

INDUSTRY
EXPERTISE

Deep manufacturing experience developing premium vaping products.

BUILT FOR
GROWTH

Innovative differentiated
products ready for global
consumer adoption.

STRATEGIC
PARTNERSHIP

Strategic partner to some of
the world’s leading nicotine brands.

Who We Are

Foxflare Technology Ltd is a global holding company specialising in the development, manufacturing, and distribution of next-generation nicotine alternative products.

We power some of the world’s most recognised brands in vape and alternative nicotine including Al Fakher Crown Bar, Mazaya, and Starbuzz, across international markets.

Foxflare serves as a strategic platform to build and scale a diversified portfolio of next-generation nicotine products.

Our Vision

To drive the global transformation of the nicotine industry and be the partner of choice to enable brands to transition from traditional tobacco products to innovative, next-generation nicotine technologies.

Our Mission

Our mission is to build and scale leading nicotine alternative brands, our own and our partners’, by combining advanced technology, product engineering, manufacturing discipline and distribution expertise, and to do so to a standard that holds up in every market we operate in.

We partner with both established tobacco companies and emerging innovators to accelerate their entry into next-generation nicotine categories, including vape devices, e-Shisha, nicotine pouches, and alternative delivery systems.

INTRODUCING

Prime E-Hookah

Prime E-Hookah combines advanced engineering,
premium design and manufacturing expertise to
deliver a next-generation nicotine experience.

TRUSTED BY LEADING GLOBAL BRANDS

Licensed Partner Portfolio

Al Fakher

Crown Bar

Crown Bar E-HoseX 60K

Crown Bar Crystal V2 8K

Crown Bar Megamax 40K

Crown Bar Hypermax Prime 50K

As a trusted manufacturing partner, Foxflare Technology supports the development of premium alternative nicotine products under the globally recognised Al Fakher brand (Crown Bar), combining advanced engineering with dependable production & global distribution capabilities.

Mazaya

Mazaya Cloud Aura 50K

Mazaya Cloud Nova 80K

Mazaya Hybrid Shisha 100K

Through its partnership with Mazaya, Foxflare develops, manufactures and
distributes next-generation alternative nicotine products designed to deliver premium
experiences while supporting the brand’s continued global expansion.

Starbuzz

Starbuzz E-Hose 50K

Starbuzz Megahose 100K

Starbuzz is a long-established shisha brand with a substantial presence in North America and internationally. Foxflare works with Starbuzz on the development, manufacturing & distribution of its next-generation product lines, supporting the brand’s move into electronic formats.

Our Leadership

Mark Sidey

Group Chief Executive Officer

Foxflare Technology Ltd

Mark brings over 25 years of global commercial leadership across consumer goods and inhalation categories. Most recently Chief Sales Officer and EVP at AIR (Advanced Inhalation Rituals), home of Al Fakher, he previously held senior roles at Reckitt including Global Chief Customer Officer, Senior Vice President of Global Sales and Area Vice President for Developing Markets, following his tenure as European Sales Director at Boots Healthcare International. As Group CEO, Mark leads Foxflare’s growth strategy and the development of the Group’s commercial organisation.

Patrick Kidess

Group Chief Financial Officer

Foxflare Technology Ltd

Patrick is a finance leader with international experience spanning FMCG, inhalation and professional services. He joins Foxflare from AIR (Advanced Inhalation Rituals), where he was European Finance Director and previously Group Commercial Finance Manager across Al Fakher. His earlier career includes Senior Budget Officer at DCT Abu Dhabi, Senior Financial Analyst at Philip Morris International and Internal Auditor at Deloitte & Touche. As Group CFO, Patrick leads Foxflare’s financial strategy, governance and reporting.