Foxflare Technology Ltd today announced the international launch of Prime E-Hookah, the Group’s own next-generation e-shisha product.
Prime E-Hookah was developed in-house by Foxflare’s product and R&D team. Unlike products adapted from vaping device architecture, it was designed from the outset around the format, draw and ritual of traditional shisha, a distinction the Group considers central to how the product performs for shisha and vape consumers.
The launch marks the first product brought to market under a Foxflare-owned brand, alongside the Group’s existing work developing and manufacturing next-generation products for partner brand owners.
“Electronic shisha has too often been a vaping device with shisha applied to it afterwards. We started from the ritual instead, because that is what the consumer actually recognises and we did it on our own brand first. Prime E-Hookah takes Al Fakher Crown Bar, Mazaya and Starbuzz pods on a single device, which tells you something about how this Group works: building for our partners and building for ourselves draw on exactly the same capability,” said Mark Sidey, Group Chief Executive Officer of Foxflare Technology.
Prime E-Hookah is available globally through the Group’s existing distributor network. The product is intended for adults of legal purchasing age in markets where it is authorised for sale.
About Foxflare Technology
Foxflare Technology Ltd is a holding group headquartered in the Cayman Islands and operating through its subsidiaries in the United Arab Emirates that develops, manufactures and commercialises next-generation nicotine products. The Group owns and operates its own brands, including FOX Prime E-Hookah, and works in partnership with established brand owners including Al Fakher, Mazaya and Starbuzz.
For media enquiries: info@foxflare.global